Archive for November, 2009

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5 Ways To Use Social Media Optimization

Comments: 0November 26th, 2009 by hanun


Social media optimization is where you use different ways to generate publicity for your Internet business. These ways center on the social media and online communities of people who have common interests such as yours.

In this article let’s talk about five ways you can use social media optimization to get the word out about your Internet business.

1. One of the most effective ways to use social media optimization to build your Internet business is to combine blogging and search engine optimization. Optimizing a blog post, so that its search engine friendly is no different than optimizing a web page has been in the past.

They key here is to target longer keyword phrases so that you have a better chance of ending up on page 1 of a search engine faster. To do this just include your keyword phrase as close to the front of the title is possible, and also include it in the body of the article with emphasis such as bolding or underlining.

2. RSS feeds are another excellent way to optimize your blog for social media. Having a large subscriber base to your RSS feed is a great way to instantly keep people up to date on what you are doing in your Internet business every time you post a blog article.

3. Adding a Digg button would be another way that you could optimize your blog for social media purposes. This allows people to vote on the popularity of your blog article and it is one of the largest social directories, so they get a lot of search engine traffic there as well. This can lead to back links to your blog which serve as search engine bait.

4. You Tube videos are an extremely popular way to get your sales message out in a blog post. These can also create viral marketing, which is extremely important when it comes to creating more traffic that you might normally not get. A popular video can be downloaded and watched literally thousands of times as word spreads about it.

5. Sharing photos is another way to get people involved. Websites such as Flickr make this very easy to do. Flickr is an image and video hosting website, web services suite, and online community platform that many bloggers use to share photos online.

This is five ways to use social media optimization to get people involved with your Internet business. It is worth spending time learning how to do this because this form of creating publicity is only going to increase in the future.

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Posted in Business Of Media

3 Most Wanted Tips For Effective Social Media Marketing

Comments: 0November 26th, 2009 by hanun


Social media marketing is the very effective tool for marketing your products. There is no other alternative marketing strategy for social media marketing. Hence social media marketing is indispensable for any online business. Social media marketing needs a different approach when compared to the other online marketing strategies. For a social media marketing campaign to be successful, it is very much important to understand the tactics that work better. This article is all about the effective social media marketing tips.

1. Creating unique profiles in Social Networks

Social networking sites like myspace and facebook have great importance in business promotion. This part of social media marketing can get lots of traffic to your website along with building credibility among people worldwide. The social networks are now crowded with the online marketers and hence it is important to highlight your profile in the crowd. Though there are lots of customization options available in the social networking sites itself, it is always good to get some professional help for advanced customization. These social media marketing professionals will be able to provide you will very unique profiles which will get noticed by the social media crowd immediately.

2. Don’t try to sell anything in the Social Networks

Many social media marketers just advertise their products through their social media profiles. This is a wrong move. Social networks are for connecting to people and not for advertising the products, Hence your main motive in the social networks should be to connect to as many people as possible. The traffic to your website and the credibility to your services/ products will eventually increase as your networks grow.

3. Don’t leave any social media profiles unattended

Active participation is a basic necessity of any social media marketing campaign. Just creating some profiles in a handful of social media sites doesn’t do any good. You should post some content to the social media profiles frequently and make them look lively. Always remember the fact that Google crawls the profiles that are frequently updated. Moreover, the visitors of your profile will love to see many updates. You should also involve in activities like participating in polls, posting in forums, making comments and connecting with the people of similar interest.

Social Media marketing is a time consuming process and for the moment of truth it is really worth the time you spend. If you don’t have enough time for social media marketing in your tight schedule, there are professional social media marketers who are ready to help you. To the added advantage, these professional social media marketers can analyze your website and create the best marketing strategy. By paying them a nominal fee, you can just sit back and relax, watching your network grow along with the web traffic and business.

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Posted in Business Of Media

Social media becoming an integral part of SEO

Comments: 0November 23rd, 2009 by hanun


Search engine optimization (SEO) is a term familiar to Internet marketing world. A relatively new term, social media optimization (SMO) is now gaining popularity among online marketers. Social media such as Facebook, Twitter, Diggit, Delicious, and other popular blogging, news or social networking sites are revolutionizing the world of online marketing. Many popular brands have already started their social media campaigns by joining an account in Facebook or Twitter. Blogs and articles are on their way to create more traffic to the Web site through social bookmarking sites such as Digg, Reddit, StumbleUpon, Kaboodle and more.

With the advent of social media sites, new possibilities arose for brand marketing. Companies are exploring innovative ways to reach out to millions of customers who are active in their social networking community. A recent study conducted by Interbands shows that companies like CocaCola, IBM, GE, Microsoft, Google and others have gained hundreds of thousands of fans in popular social media channels such as Facebook and Twitter. Another study from ad network Chitika found that social media sites such as Facebook and Digg are more likely to create returning traffic to a Web site than popular search engines such as Google and Yahoo. The study found that more than one fifth of the users referred to a site by Facebook visited that site at least four times in the course of one week whereas only 12 percent of Google-referred visitors remained loyal.

The above findings further underline the importance of optimizing a Web site for social media. Any company that wants to sustain its brand value among reputed customers should immediately resort to social media optimization if they haven’t done it yet. Optimizing a Web site for social media gives double advantage. Now SEO” onClick=”javascript:pageTracker._trackPageview(‘/outgoing/article_exit_link’);” href=”"http://www.idslogic.com/link-popularity-building.html”>link”>SEO consultants are using this media to promote websites and create online buzz. Social networking sites are also very good sources for link building purpose. While the process helps a business reach out to millions of users directly, it also automatically helps increase the search engine ranking of the Web site. The reason behind this is that search engines such as Google and Yahoo have assigned a high page rank for social media sites such as Twitter, Facebook, LinkedIn, Diggit, etc., so a link to these sites automatically adds to increasing the page ranking of your Web site.

Social media is here to stay. The earlier you catch it, the better.

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Posted in Social Media Business

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